Blog Layout

The Podcast Boom

Nicole Laidler • September 19, 2019

Ivey Intouch, Published September 3, 2019 

The podcast is having a moment. This surprisingly intimate form of digital communication is the perfect fit for our multi-tasking lives. A suitable podcast is always at your fingertips, and there’s a good chance you’re tuning in.

According to the 2019 edition of The Infinite Dial – an annual survey by Edison Research and Triton Digital – more than half of all Americans have listened to a podcast, and just over one third tune in on a monthly basis. That’s up from one in four people the previous year.

Apple confirmed there are more than 550,000 podcasts. The most popular genres? Comedy, education, and news.

Getting a podcast up and running is as simple as downloading an app, talking into your phone or mic, and distributing your soundbites around the world. With millions of people looking for free, mobile, customized content 24/7, podcasts offer a powerful opportunity for businesses – and individuals – to reach a global audience and build their brand.

So, it’s no surprise that Ivey alumni have taken to the airwaves. Here, two experienced podcasters share their adventures in this booming digital space.

Read more from the Blog

Shannon Biss Fundraising Professional website copywriting project

Website Copywriting - Shannon Biss Fundraising Consultant

By Nicole Laidler • December 5, 2024
In 2022 Shannon Biss decided to fulfill her dream of starting her own business as an independent fundraising professional.

The Best View in Lyon

By Nicole Laidler • November 21, 2024
The Basilica of Notre-Dame de Fourvière may not be the oldest church in Lyon, but it does have the best view.
Action-learning prioritizes communication, creativity, collaboration and continuous improvement.

How action learning supports long term leadership development outcomes

By Nicole Laidler • November 18, 2024
Action-learning prioritizes communication, creativity, collaboration, and continuous improvement. The goal is to put what you’ve learned into practice, and then to examine and learn from the results.
Share by: