From the outside, it may look like I’ve had a quiet summer. There haven’t been many new articles or projects to share. That’s because I took an intentional step back from working in order to make time to work on my business.
In late spring I signed up for a six-month online coaching program with Ed Gandia, geared specifically towards freelance copywriters. Ed’s course helped me take a strategic look at my business and prompted me to blow up my website and start from scratch.
The results went live last week, just in time for the back-to-school and back-to-work season.
Anyone who’s ever worked on a website project knows they tend to drag on well past the initial deadline. But thanks to Adam Strange of Strange Ideas, this project was practically painless and I’m thrilled with the results.
At the end of August, a friend mentioned she was going to join the London Chamber of Commerce. Thanks to Ed’s course, I had recognized that many of my favourite long-term clients are people that I have met, either on volunteer committees, through interviews, or socially.
I knew I needed to do more networking, but honestly – it can be a big time-waster, and as a single-mom to a competitive hockey player, time is often my most precious commodity.
Also, I had always assumed that my business was too small to join the Chamber of Commerce. Wasn’t that for big-boys in suits? My friend assured me it was not. And guess what? They have a membership for small business owners like me!
I applied, was asked if I had any interest in joining the Marketing Committee, and said yes. I’m looking forward to meeting new people, and helping the Chamber spread the word that you are never too small to join.
So here I am, with a new website, a new blog, and a new professional membership. It may have been a quiet summer at Spilled Ink Writing & Wordsmithing, but it certainly wasn’t an unproductive one.
Nicole Laidler is a freelance reporter and copywriter, serving clients in London, Toronto and throughout Southwestern Ontario. She helps people grow their success, one word at a time.
Action-learning prioritizes communication, creativity, collaboration, and continuous improvement. The goal is to put what you’ve learned into practice, and then to examine and learn from the results.