Website Copywriting - Maadrn Fine Jewels

Maadrn Fine Jewels is a natural extension of Mairi Shewfelt’s passion for living a beautiful life without doing harm to the planet. As the owner of London, Ontario’s Yatta Brands, she already brings some of the finest eco-friendly beauty and lifestyle products from around the world to her retail and online store.

With Maadrn Fine Jewels, Mairi and her business partner set out to change the way women think about their jewelry box. Their Shopify site needed copy that would shine a light on Maadrn’s mission to create luxury bijoux using recycled and up-cycled materials.

Having worked with Mairi before, I was happy to lend a hand!

Copywriting Services Provided
This was a 3-page SEO website copywriting project for a sustainable jewelry company based in London, Ontario. Letting the jewelry do most of the talking, the copy needed to explain Maadrn’s vision, process, commitment to ethical practices, and story using minimal words.

Outcomes Achieved
Working with the Maadrn team, I crafted copy to support the brand’s contemporary, luxury vibe.

The Maadrn Fine Jewels website went live in spring 2022.

“As an entrepreneur, my biggest challenge was expressing my thoughts and messages in a cohesive manner across several brands that were new to the Canadian market place. I tried doing it myself but found I was quickly over my head. SEO was new to me and I had no clue how to grab the attention of customers in one sentence. I looked around for editing help and met with a few local companies. I found that they didn’t get my vision and/or where my product sat in the vast Wellness market.

I was referred to Nicole and that is when things got rolling. Nicole was completely different, relaxed and listened. Then asked probing questions that really helped me define my message.  She was able to articulate and differentiate my products verses the competition which was huge for us. She has done everything from mission statements to product write-up to blog posts.  I enjoy working with Nicole and trust her work.”

~ Mairi Shewfelt, owner Yatta Brands & Maadrn Fine Jewels

Need help with copy for your new website? Get in touch, and let's spill some ink!

Nicole Laidler is a freelance reporter, copywriter and content creator, serving clients in London, Toronto and throughout Southwestern Ontario. She helps people grow their success, one word at a time.