Supply and Demand

Supply chain disruptions have affected everyone over the past two years, causing an imbalance in supply and demand. Six Ivey graduates have been in the thick of it all and share their takeaways.

For many Canadians, the pandemic first hit home with a run on toilet paper. Store shelves were

emptied as people panicked about their household supply. Supermarkets placed limits on toilet paper

purchases, and in some instances sold by the roll. Amazon was out of stock. And memes about

stockpiling trended online.

But the pandemic’s effect on global supply chains would be no laughing matter. As nations around

the world locked down in an attempt to control the spread of the virus throughout much of 2020, the

flow of raw materials and finished goods slowed or even temporarily stopped, causing unprecedented

disruptions felt by almost every industry.

Read the full story online, or as a PDF.

Nicole Laidler is a freelance reporter, copywriter and content creator, serving clients in London, Toronto and throughout Southwestern Ontario. She helps people grow their success, one word at a time.