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Deep-cleaning boom

Nicole Laidler • May 14, 2020

Deep-cleaning boom - London Inc. content studio 

Where some see uncertainty, the entrepreneur sees opportunity. Such was the case with the team behind Sock Savings, a business consulting group founded last October by Joseph Jongsma, James Smith, Paul Yuhasz and Anneka Burghout.

Watching the Covid-19 crisis unfold in China this February, the team realized 2020 would not be business as usual. Drawing on their entrepreneurial experience and a heartfelt desire to help others, they worked around the clock to develop Disinfect & Fog, a disinfecting and fogging business designed to help people safely return to work in the post-pandemic world.


Nicole Laidler is a freelance reporter, copywriter and content creator, serving clients in London, Toronto and throughout Southwestern Ontario. She helps people grow their success, one word at a time.

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