Data Analytics: Cutting through the noise and identifying what really matters to you

Successful organizations have long understood that data can play a critical role in providing information and insight to support good decision making, improve operational efficiencies, and inspire new ideas. But today’s leaders have more data to sift through than ever before.

With more than 60 per cent of the world’s population now enjoying internet access, we generate so much digital data that we needed to create a new word – the zettabyte – to measure it. One zettabyte is the equivalent of around a trillion gigabytes, and there are currently an estimated 44 zettabytes of data in the digital universe, with that number growing with every click.

Whichever way you measure it, big data is now really big. It’s changing the way we do business, creating new opportunities and challenges for leaders across almost every industry.

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Nicole Laidler is a freelance reporter, copywriter and content creator, serving clients in London, Toronto and throughout Southwestern Ontario. She helps people grow their success, one word at a time.