I can help you tell your story, build your brand, and grow your success.
If you need search-engine optimized website copy, story-based marketing copy, a click-worthy blog, a noteworthy magazine article, or a compelling white paper or case study, you’ve come to the right place.
I’m a professional copywriter, word strategist and freelance journalist, and I’ve been helping people tell their stories since 2004.
Let me take writing off your to-do list.
My name is Nicole Laidler, and your words are my business.
I'm a trained journalist and an award-winning copywriter. For 15+ years, I’ve been writing content that helps people clarify their message, connect with their target audience, and grow their bottom line.
You may not love words, but you still need them. Because copy counts, especially in our digital age.
Do you struggle with words?
Does a blank page make you freeze?
Is it hard to explain what you do?
Are your marketing messages all over the place?
Do you get a headache thinking about your next social media post?
Is it time to reboot your website?
Are you an expert in your field who feels lost in the crowd?
Don’t waste another minute searching for the right words for your business. That’s my job, and I love it!
It’s easy to get your project started!
Schedule a call.
Get in touch to schedule your complimentary 30-minute virtual coffee meeting.
Share your goals.
We’ll discuss your copywriting needs and come up with a plan to help you achieve your goals.
Engage your audience.
If we’re a good fit, we’ll work together to grow your success with a clear message and words that work.
"Wow - you have some serious ink skills! You hit all the key points with pizzazz and I love the tag line."
Jay Panaseiko, Studio 73
"Nicole, the magazine is fabulous and received rave reviews at our public campaign launch last night. Thank you for all your help."
Susan McKenzie, Senior Director, Development, Kidney Foundation of Canada
"Story was great! The feedback has been excellent... As one board member said, you nailed the message."
Michelle Quintyn, President and CEO, Goodwill Industries, Ontario Great Lakes
"Thank you for writing the terrific article on Western Continuing Studies for our feature in Perspectives."
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Carolyn Young, Director, Western University Continuing Studies
"You took something that could have been really dry and made it interesting and enlightening."
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Judy Lieber, Editor, Lifestyle magazine
"Editor Nicole Laidler has been a rock through thick and thin, and her eye for a great story has been unerring."
Richard Young, Publisher, The Beat Magazine
"Your article is - to fall back on that over-used adjective - amazing! You have captured the character of the people involved, the intent of the program, and have given credit to those who most deserve it."
Daina Janitis, Board member, El Sistema Aeolian
"Nicole, your work and efforts were incredible and it was just so wonderful to have you around."
Romy Poletti, Director of Development & Integration, LOLA (London Ontario Live Arts)
“It was a pleasure to work with you. You’re a fantastic asset and your services have already been worth their weight in gold. CTV News is on their way to our office to do an interview regarding the press release!”
Action-learning prioritizes communication, creativity, collaboration, and continuous improvement. The goal is to put what you’ve learned into practice, and then to examine and learn from the results.
Whichever way you measure it, big data is now really big. It’s changing the way we do business, creating new opportunities and challenges for leaders across almost every industry.
Located in London’s sought-after Warbler Woods West neighbourhood, this house was built through donations from more than 50 London Home Builder Association members and suppliers.