Media release writing packages
Make news with the media release maven
You may have heard that the days of the media release, or press release, are over. I’d like to respectfully disagree.
A well-written and properly-timed press release is still a powerful way to let members of the media know you have a story that’s worth sharing. With shrinking news rooms, you actually do journalists a favour by providing them with content that is good-to-go.
An effective press release is not about selling your new product or services, or promoting an upcoming event – although these may be great reasons to send one out. It is about finding an angle that answers the question: “Why should I care?”
That’s where I come in. I’ve worked on both sides of the media and can help you find that compelling hook.